Launch a VIP tier ladder
Build a tier ladder with real thresholds and perks your top spenders will actually chase.
Why this matters
Tiers only work when the thresholds match how your customers actually spend. Promotion runs on qualifying purchases or lifetime spend, and only real orders count - manual adjustments, birthday and joining points never push someone up a tier. That keeps the top of your ladder meaningful.
What you'll need
- At least two tiers in mind (e.g. Silver → Gold)
- A perk for each tier (discount, free shipping, or both)
- 10 minutes
Steps
Create your tiers
Name each tier, set its rank, and give it its own earn rate and redeem rate.
Set the promotion rule
Choose a purchase-count threshold, a lifetime-spend threshold, or let either one qualify a member.
Attach real perks
Turn on the tier's discount and free shipping - they apply automatically at checkout on Shopify.
Confirm what counts
Only real purchases count toward promotion - manual adjustments, birthday points and migrated balances never promote anyone by accident.
Publish and monitor
New members are tagged with their tier automatically; track tier distribution from the dashboard.
Keep the entry tier easy to reach - the ladder only works if members can see themselves climbing it.