Terms of Use
Last updated: 10 September 2026
1. General
These terms govern the use of the mylo.club website ("the Site") and the MYLO loyalty platform, in its various applications - app, admin interface, storefront blocks and related services (together: "the Service"). The Site and the Service are operated by Matat Technologies Ltd. (Company No. 515878072), 13 Hahagana St., Rishon LeZion, Israel ("the Company", "we"). Browsing the Site, registering for the Service or using it constitutes agreement to these terms and to the Company's Privacy Policy, which forms an integral part of them. If you do not agree to the terms, please refrain from using the Site and the Service.
2. The Service
MYLO is a platform for managing loyalty clubs and rewards programmes: earning and redeeming points, membership tiers and automatic promotion, coupons and rewards, gifts, birthday programmes, referrals, product reviews, and SMS and email messaging to club members. The Service integrates with Shopify and WooCommerce stores and with additional third-party services, and is provided as a cloud-based service (SaaS) according to the subscription plan selected. The Company may add, change, upgrade or discontinue any part of the Service at its discretion, and will give reasonable advance notice of a material change.
3. Eligibility and registration
The Service is intended for businesses and business use only, and is not intended for private consumers. Registration is permitted to those aged 18 or over who are authorised to bind the business. On registration you must provide correct, accurate and complete details and update them on change. The Company may refuse registration or discontinue service where false details are provided. The customer is responsible for keeping their account credentials confidential and for any action taken through them.
4. Licence of use
Subject to payment of the subscription fees and compliance with these terms, the Company grants the customer a limited, personal, non-exclusive and non-transferable licence to use the Service, for the purpose of running their own business's loyalty club only. The Service may not be copied, duplicated, reverse-engineered, sold, leased or made available to a third party, and may not be used unlawfully or in a way that infringes third-party rights.
5. Subscription, payments and cancellation
Use of the Service is subject to subscription fees according to the plan and price list presented to the customer on joining or in their engagement agreement. Prices do not include VAT unless stated otherwise. Subscription plans may be limited in usage volume (for example, the number of club-member orders per month). Exceeding the limit may require a plan upgrade. Where the engagement is made through the Shopify App Store, billing is carried out by Shopify and subject to its terms. For all other customers, billing and invoicing are handled via iCount. Cancellation of a subscription takes effect at the end of the current billing period, unless otherwise agreed. Cancellation does not derogate from the obligation to pay for the preceding period. The Company may update the price list on at least 30 days' prior notice.
6. Customer responsibility for data and the club
The customer is the controller of the information in their account - including club member details, points balances and rewards - and is responsible for the lawfulness of its collection and use, including compliance with the Privacy Protection Law. The customer is responsible for the loyalty club terms they publish to their members: the value of points, earning and redemption conditions, reward validity and expiry terms. These terms are the customer's undertaking towards their own club members, and the Company is not a party to them. Marketing messages to club members (SMS, email and the like) will be sent by the customer in accordance with section 30A of the Israeli Communications Law, 5742-1982 (the "Spam Law") - including obtaining prior consent and providing an opt-out in every message. The customer is responsible for the accuracy of data entered into the Service and for the loyalty programme settings in their account.
7. Processing information on the merchant's behalf
Where, as part of the Service, the Company processes personal information about a merchant's club members, the merchant is the controller of the database and the Company acts solely as a "holder", as those terms are defined in the Privacy Protection Law. In that context the Company undertakes: to process the information solely for the purpose of providing the Service, in accordance with the merchant's instructions and the Privacy Policy; to apply information security measures as required by the Privacy Protection Regulations (Information Security), 5777-2017; not to use the information for its own purposes and not to transfer it to a third party, except as set out in the Privacy Policy or as required by law; on termination of the engagement - to allow export of the information and to delete it, as detailed in section 13 below. The list of sub-processors involved in providing the Service is set out in the Privacy Policy. The Company may update the list, provided that each new provider is bound by similar data protection undertakings.
8. Integrations and third-party services
The Service integrates with third-party services - including Shopify, WooCommerce, TextMe SMS, Klaviyo, Omnisend, Flashy, InforU, Popay POS, OTech and Comax - according to the connections the customer has chosen to enable. Use of these services is subject to those providers' terms of use and privacy policies, and the Company is not responsible for their availability, proper functioning or changes to them.
9. Availability, maintenance and support
The Company works towards high availability of the Service, but service interruptions may occur for maintenance, upgrades, or due to faults outside the Company's control (including communications faults, cloud providers and force majeure). The Company will act to fix faults within a reasonable time. Support is available through the channels and hours published from time to time and according to the subscription plan.
10. Intellectual property
All intellectual property rights in the Service and the Site - including the software, design, trademarks, content and guides - belong to the Company or to third parties who have licensed them to it. These terms do not grant the customer any right in the Company's intellectual property, save for the limited licence of use described above. The business data the customer enters into the Service remains their property.
11. Limitation of liability
The Service and the Site are provided as-is. Subject to any law, the Company shall not be liable for indirect, consequential or special damage, for loss of income, profit or goodwill, and the Company's total liability on any cause of action shall not exceed the subscription fees actually paid by the customer in the 6 months preceding the event. Nothing above derogates from liability that cannot be limited by law.
12. Indemnity
The customer shall indemnify the Company for any damage, expense or payment (including reasonable legal fees) caused to it as a result of a third-party claim or demand arising from the customer's breach of these terms, from unlawful use of the Service, or from a breach of the customer's obligations towards their club members - including on privacy, messaging and club terms - provided that the Company notifies the customer of the claim within a reasonable time and allows them to defend against it.
13. Termination
The Company may suspend or terminate the Service to a customer on a fundamental breach of these terms, non-payment or unlawful use, after reasonable warning where possible. On termination, the customer may, on request submitted within 30 days, receive an export of their loyalty data in a common format; thereafter the Company may delete the information, subject to statutory retention obligations.
14. Changes to these terms
The Company may update these terms from time to time. A material change will be brought to customers' attention by notice on the Site, in the Service or by email, a reasonable time in advance. Continued use of the Service after the change takes effect constitutes agreement to it.
15. General and miscellaneous
Assignment: the customer may not assign their rights or obligations under these terms without the Company's prior written consent. The Company may assign them in the context of a merger, acquisition or sale of activity, provided the customer's rights are preserved. Reference customer: the Company may list the merchant's name and logo among its customers, unless the customer has objected in writing. Entire agreement: these terms, together with the Privacy Policy and any individual engagement agreement signed, constitute the entire agreement between the parties. Severability: if a provision is found invalid, the remaining provisions remain in force. No waiver: the Company's failure to enforce a right shall not be deemed a waiver of it.
16. Governing law and jurisdiction
These terms are governed by the laws of the State of Israel only. Exclusive jurisdiction over any matter relating to these terms or the Service lies with the competent courts of the Tel Aviv-Yafo district.
17. Contact
For questions about these terms or the Service: support@matat.co.il.